Management consulting for market entry and business development between Europe and North America
Is your company based in Germany, Austria, or Switzerland and heading to Mexico? We’re here for you, and for Mexican companies on their way to Europe or the US.
Two founders, one in each country: Mexico and Germany.
Der Weg nach Mexiko.
Assess, decide, execute: how we guide mid-sized companies on the path to Mexico.
Senda is your strategic partner on the way and at the destination: from market entry and company setup to daily operations. For legal, tax, HR, and logistics we bring in specialized partners. You get a strategy that fits your company, and someone who puts it into practice on site.
Does Mexico pay off for your product?
Customers, competition, costs, and risks.
We compare Mexico with the other locations on your list: legal framework, taxes, regulation, labor costs, and talent. Independently, even if the answer isn’t Mexico.
You get: a market assessment with sources and a clear recommendation: “Go,” “Not yet,” or “No-Go.”
Which location, which entry model?
More commitment, more control
You get: a business case with the ramp-up curve, liquidity, and financing needs, calculated before you invest.
Partners, location, company, staff, and permits. We coordinate everyone involved on the ground.
You get: a list of vetted partners and locations paired with a detailed entry schedule.
We are there day to day: in the plant, with local authorities, and alongside suppliers. We translate decisions between your headquarters and the site.
You get: regular updates and communication from both teams to anticipate issues before they escalate.
We structure the setup that fits your business: public or private funds, debt or equity, or a combination of them. And we prepare it for banks, funds, and development institutions.
No report for the drawer. A decision, and then the work.
Mexico now sells more to the US than any other country. From January to August 2026, that came to US$419.3 billion in goods, 18% more than in the same period of 2025.
Foreign direct investment in Mexico in 2025, a record.
Established companies continue to reinvest.
Goods traded between the EU and Mexico in 2025. The new trade agreement removes most remaining tariffs.
Once in effect, exporting and investing become more predictable.
companies with German participation are already in Mexico.
Customer and supplier networks are already available and ready.
A market of more than US$1.8 trillion.
Sources: El Financiero · Expansión · Congressional Research Service · Secretaría de Economía · Council of the European Union · German Federal Foreign Office · WKÖ Statistics · Senda
Germany, Austria, SwitzerlandMexico
Are you considering manufacturing or selling in Mexico, or following customers who are already there? We help you evaluate whether it pays off, and roll up our sleeves during implementation.
Senda 101Your supply chainMexico
Are you moving your supply chain to Mexico and need someone who knows the ropes? We work in English, Spanish, and German.
Mexico for the win? Let's talk.MexicoEurope or the U.S.
Is your business thriving in North America and ready to grow in Germany or elsewhere in Europe? We walk the same road, just in the opposite direction.
Into EuropeMexicoGermany
Do you promote investment in Mexico or Germany? We connect mid-sized companies with locations and institutions.
Our bridge to the MittelstandOne knows Mexico from the inside; the other, German mid-sized industry. Austreberto leads finance, strategy, and market entry, while Janek powers technical sales and engineering.
We do B2B: from Bavaria to the Bajío, and of course M&A too: Mittelstand and the Americas.
Focus: Cross-border deal structure, capital allocation, and local market positioning.
On the ground: Mexico City & LATAM hubs.
My background. I’ve worked in fast-growing fintechs and in global business units with up to US$300 million in revenue: payments, agribusiness, manufacturing, real estate. I have worked in Mexico and the US, responsible for operations in Canada, Brazil, Colombia, Chile, Peru, and Europe. The lesson: industries and countries change, but the growing pains stay remarkably similar.
What I learned. I know those pains from international expansions, restructurings, and M&A integrations, so I spot them early: a strategy that doesn’t land on the ground, a plan that loses momentum, a finance team that delivers numbers but no clarity. And behind every spreadsheet there is a founder’s vision and a team’s work.
My role at Senda. I create the conditions for foreign companies to grow in Mexico. It helps that I grew up tricultural and trilingual and have already led market entries here, from site selection to running operations.
Focus: Go-to-market execution, industrial partner matchmaking, and technical sales scaling.
On the ground: Bavaria & DACH region.
My background. I’m from Hamburg, studied renewable energy in Stralsund, worked in Berlin, and now live in Bavaria. I know Germany from many corners. The roles I’ve held in technical sales since 2016 have been just as varied: modernisation and new installations, hydrogen energy storage, regional management in Berlin, and international sales for Asia and other markets.
What I learned. Along the way I learned how the Mittelstand decides: thoroughly, on solid technical grounds, and only once the risk is understood. If you propose an investment to a management team, you need to master the technical survey as well as the numbers. And trust is built on site, not in a presentation.
My role at Senda. My motto: “keep moving”. Curiosity about the world has taken me to Latin America again and again. At Senda I’m your first point of contact in Europe: your requirements land correctly on site, and what happens there reaches your headquarters.
The expert on the two biggest questions every Mexican plant operation faces: energy and trade.
A plant depends on two things no business plan settles on its own: reliable power and the rules of the USMCA. That is exactly where Oscar works: at IMCO, the Mexican Institute for Competitiveness.
He knows the power system from the inside, from his time advising CFE’s independent board members. He knows trade policy from his work on regulation, legislative reform, and international trade. And Hamburg taught him how German decision-makers ask: thoroughly, twice, and preferably in writing.
His view on power and the USMCA can tip the balance between “Go,” “Not yet,” and “No-Go.” When your decision hinges on his topic, Oscar joins the table.
IMCO · Director of Economic Development, focused on energy and foreign trade
CFE · Adviser to the independent board members of the state power utility
De la Calle, Madrazo, Mancera · Public affairs: regulation, legislative reform, international trade
Hamburg · LSE · Political science, master’s in public policy
“Mexico faces a historic opportunity. This is not a cyclical story, but a structural shift in the global economy. The biggest hurdle is energy.”Talk to Oscar Oscar Ocampo speaks at Senda in a personal capacity, not on behalf of any institution.
Trained on one side of the border, at home on the other. Your bridge to the US market: commercial and pricing strategy, deal negotiation, and AI in sales.
Memo studied finance at Universidad Iberoamericana in Mexico City. He then joined American Express in international consumer credit, building reports for leadership in 21 countries and for the office of the CFO. He has lived in the US since 2018, today in Phoenix.
At Coordinated Systems Consulting he has worked through almost every station: purchasing, operations, project management, and business development through to the contract. After the acquisition of Surtreat in 2019, marketing and international business were added. Today, as General Manager, he leads sales and marketing for both companies.
He knows how buying and selling work in the US, from first contact to handover to operations. At Senda, Memo is your contact for the US: for companies supplying American customers from Mexico, and for Mexican companies on their way to the US. He speaks Spanish and English.
Coordinated Systems Consulting · Surtreat · General Manager, Sales and Marketing, Phoenix
American Express · International consumer lending, reporting for 21 countries
Universidad Iberoamericana · Finance, Mexico City
“For many clients, Mexico is also the road to the US. I know the American way: how people buy, quote, and negotiate.”Talk to Memo Guillermo Islas speaks at Senda in a personal capacity, not on behalf of any institution.
Focus: Voice AI, agentic solutions, and end-to-end AI implementations.
Santiago studied applied mathematics in computer science. Today he works as a Forward Deployed Engineer with voice AI and agentic solutions, taking AI projects from start to finish.
He learned strategic thinking as an international chess player. He has lived in four countries and travels the world with his camera, meeting many people and cultures. On weekends he guides dives as a divemaster, and in his free time he reads and writes poetry.
At Senda, Santiago brings AI to where it concretely helps your Mexico business: in sales, customer contact, and operations.
Taking care of business: Senda handles the overarching strategy, while our trusted network of specialized partners delivers direct legal, tax, and talent expertise.
For corporate registration, contract agreements, and complex tax structures, we work with Alberdi Fonticoba. Founding partner José Luis Alberdi Fonticoba is licensed to practice law in Mexico and New York State, and delivers bilingual counsel.
To safeguard your trademarks, patents, and proprietary know-how, we partner with Gidi, Castillo y Asociados. Led by Marcos Gidi and Luis Castillo, the firm specializes in intellectual property and its enforcement, as well as corporate setup.
To build leadership and capacity in your local workforce, we partner with Axelis Executive Education. They deliver organizational development, executive coaching, and mandatory Mexican labor training.
If your project needs financing, for example a plant, an industrial park, or an energy project, we work with Are Capital, a boutique advisory and financial modeling firm built for infrastructure, energy, and real estate projects in Latin America. It combines investment-banking-grade analytical rigor with hands-on project development experience from both sides of a transaction. The goal: models and deal structures that hold up under institutional due diligence.
Commitment: None. If it’s a fit, we send you a proposal for the first phase. If not, it was still a good coffee.
